Last Echo

Brief & Overview (Self-Initiated Concept Project):

To practice foundational print layout, digital setup, and visual hierarchy under Stage 1 design guidelines, I created a self-initiated brief for Blackout Fringe Theatre Co. The goal was to design an A3 promotional poster and digital marketing assets for The Last Echo, a fictional psychological thriller premiering at The Cellar Theatre in London.

Mood board & Visual Research

I began by building a mood board around narrative motifs: 1970s audio equipment, radio sound waves, coastal lighthouses, fog, and claustrophobic textures. I also collected high-contrast, minimalist poster references to analyse how scale, negative space, and typographic hierarchy create suspense without relying on complex photographic compositing.

Concept & Colour Strategy

To immediately signal the thriller genre and evoke an eerie, unsettling atmosphere, I restricted the palette to a stark, high-contrast combination of deep red and black. The dark red background creates a visceral sense of dread and urgency, while the solid black graphical elements ground the composition.

Typographic Exploration & Vector Layout (Adobe Illustrator)

In Illustrator, I tested several condensed display fonts before selecting Reel for the main title, THE LAST ECHO. Its tall, compressed letterforms mimic the vertical architectural presence of a lighthouse, while its narrow counter-spaces build visual tension. From my mood board, I incorporated two core vector elements:

• The Lighthouse: Positioned in the lower corner to ground the story in its isolated coastal setting.

• The Sound Wave: Placed directly beneath the title to represent the mysterious radio broadcast at the heart of the plot.